Marketing plan or business plan?

Marketing plans are different from business plans. Marketing Plans focus more on marketing strategy. In fact all business plans contain a marketing plan as part of the overall plan. Therefore a marketing plan is always narrower in scope compared to a business plan. Marketing plans are used when entrepreneurs want to focus on marketing strategies with extensive market research. A marketing plan will be much more detailed compared to a marketing plan given as part of a business plan.

A marketing plan will discuss following aspects in detail:

-Market size & growth
-Market segments & niches
-Market competition
-Marketing strategies
-Marketing mix
-Sales forecasts

Let us make your marketing plan

Interested in making a marketing plan for your company? Just talk to us for a free consultation. We can provide you with sample marketing plans.

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