Are you trying to raise funds through crowdfunding or an ICO (Initial Coin Offering/Token sale)?, then you may need a convincing white paper.

Although white paper is considered to be a sales and marketing tool, it is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter.

Difference between a white paper and business plan

A white paper is generally shorter than a business plan. It is meant to help readers understand a specific issue, solve a problem, or make a decision. Whitepaper focuses more on factual and technical data and findings and less concentrate on business support services and graphical enhancements of the document.

A typical white paper would follow the following structure

  • Title
  • The abstract or executive summary
  • Problem Definition
  • Existing Solutions
  • Proposed Solution
  • Business benefits
  • Summary/conclusion
  • Call to Action

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