Are you trying to raise funds through crowdfunding or an ICO (Initial Coin Offering/Token sale)?, then you may need a convincing white paper.
Although white paper is considered to be a sales and marketing tool, it is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter.
Difference between a white paper and business plan
A white paper is generally shorter than a business plan. It is meant to help readers understand a specific issue, solve a problem, or make a decision. Whitepaper focuses more on factual and technical data and findings and less concentrate on business support services and graphical enhancements of the document.
A typical white paper would follow the following structure
- The abstract or executive summary
- Problem Definition
- Existing Solutions
- Proposed Solution
- Business benefits
- Call to Action
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